To breathe modern life into Black History Month we tasked ourselves with educating people about the trailblazers in their lifetime, praising their contribution to their community that drive home the concept of Black Excellence. These videos ran as social video and pre-roll, so they had to be eye-catching with hopes that we would get someone to stop scrolling or avoid hitting "skip ad" and take a moment to watch. When we were able to catch their attention, we then hoped they would click to hear the audio, which we also wanted to be relevant and engaging.
Award: Bronze American Advertising Award
